Hi, I’m Nick,

A digital marketing entrepreneur. My agency, SERP Builders, helps fintechs get discovered by their dream customers with great content and SEO.

The game of entrepreneurship was always thrilling to me, and I got started in high school, buying and selling sports cards.

At first, I was small potatoes – saving up my allowance and buying $20 cards in the hopes of selling later for $50 a piece. But fast forward to my 25th birthday and I had low five-figures – and growing – tied up in basketball cards.

Nick Vasco

My card portfolio is much smaller these days and not managed by me personally (subject for another day), but the experience hooked me on entrepreneurship.

I tried working a 9-to-5 after graduating from college but realized that wasn’t the right path for me after a couple of years. So, I did what any normal 24-year-old would do – I quit my job, booked a one-way flight to Bangkok, Thailand, and figured some type of business – basketball cards or something – would work out.

I got down to $2k in my bank account, but – back against the wall – started making enough as a freelance writer to cover my expenses in the summer of 2020. From there, I quickly became one of the most sought-after writers in the fintech space.

I transitioned from writer to agency owner less than two years later, and couldn’t be happier with how it’s turned out.

Like most people, being healthy – physically, mentally, and financially – is really important to me. I meditate, work out almost every day, eat clean, and invest in multiple asset categories.

And oh, I’m also learning what’s considered a very difficult language: Thai.


You may be wondering: 

How does he find enough time in the day to juggle all of this?

I’m no superhuman, and sometimes fail to balance all of these priorities. But by creating and fine-tuning systems, cultivating habits, and trimming life’s excess, I’m usually able to accomplish my goals.

In this blog, I want to share my thoughts on health, wealth, and whatever else comes to mind, and start discussions that lead to improvements – for myself and others.